Description
Business Intelligence and Analytics provides students with practical experience in the use of analytics, technologies, applications, and processes. Students will evaluate current business analytical trends and gain experience utilizing different analytical software tools. Students will also explore how managers identify data needs, assess results, make predictions, and set goals. Through evaluations of Business Scenario Investigations (BSI) and industry best practice examples, students will identify trends, patterns, and correlations in the raw data. Students will apply the analysis to data-driven business decisions. Technologies used in the course include Tableau and Microsoft Excel. Prerequisites: MKT301