Kroger, one of the largest supermarket chains in the United States, has designed the feedback survey to gather customer opinions, opinions, reactions, preferences, and complaints through online feedback form. The main motive of Kroger corporation behind organising feedback survey is to improve their store products and services. 

KrogerFeedback is the online customer satisfaction survey program conducted to determine the customer satisfaction level with existing store products and services. It is accessible to millions of U.S. shoppers who shop at Kroger affiliated brands like  Ralphs, Dillons, Fry's, Smith's, and King Soopers.